UTM Link Builder + QR Code

A printed QR code looks the same whichever poster it is on. Add UTM tags to the link and Google Analytics (and most other tools) will show how many visits came from which flyer, poster or message. This tool adds the tags, keeps the rest of your address, and gives you the QR code and the tagged link.

The three required tags are source (where), medium (what kind) and campaign (which promotion). Keep names consistent: Flyer and flyer count as two different sources, so the lowercase option is on by default. For many links at once use the link QR code page; to make the code look good use the styling tool.

Web page address (required)

Source (utm_source) (required)

Where the visitor comes from: flyer, poster, newsletter, instagram.

Medium (utm_medium) (required)

The kind of channel: qr, email, cpc, social.

Campaign (utm_campaign) (required)

Term (utm_term, optional)

Content (utm_content, optional)

Tells versions apart, for example poster_a and poster_b.

Make values lowercase and replace spaces with _

Image size

Error correction

Higher levels still scan when the code is dirty, but make it denser.

Empty border 4

In squares. Keep at least 4 so scanners can find the code.

Squares

Background